We had the opportunity to partner with one of the most iconic Danish and globally recognized brands, Carlsberg Group, to visually capture and communicate a key initiative: Health & Safety Week 2025, at their central office in Copenhagen.

This annual event is a cornerstone of Carlsberg’s commitment to building a ZERO Accidents Culture—a company-wide effort that goes beyond compliance to create a truly safe and supportive work environment for all employees, across all markets.

Nils Ole Menke - Health & Safety Specialist at Carlsberg Group, wrote:

At Carlsberg Group, we take a holistic approach to health and safety, recognizing both the physical and mental/psychological aspects of it.

This year, we focused on three key topics:

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝗪𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴

𝗙𝗶𝗿𝘀𝘁 𝗔𝗶𝗱 𝗮𝗻𝗱 𝗘𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝘆 𝗖𝗮𝗿𝗲

𝗛𝗲𝗮𝗹𝘁𝗵, 𝗪𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 𝗮𝗻𝗱 𝗛𝗶𝗴𝗵 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝘁 𝗪𝗼𝗿𝗸

As the creative lead on the project, we were responsible for crafting a consistent and engaging visual narrative across all media touchpoints. From photography and on-site video production to highlight the essence of the week captured with clarity and purpose.

Supporting a brand of Carlsberg’s legacy on a project with such global relevance was both an honor and a creative responsibility. Our goal was simple: to help bring visibility to a culture that puts people first.